Last updated: October 20, 2026
This policy covers Exacto Search, an app for Shopify (the "app") that improves the search on a merchant's online store. The app is made by Apter Enterprises LLC ("we").
The app stores only the search settings a merchant enters (synonyms, redirects and on/off switches). These are saved inside the merchant's own Shopify store as app data. We don't run a separate database and don't copy settings to our servers.
The app doesn't collect, store or share any personal information about a store's customers. When a shopper searches, the app's script in their browser asks the store's own Shopify search which version of the search finds the right products. Search terms go only to the store's Shopify search, never to us.
When a merchant opens the app in the Shopify admin, our server checks which plan the store is on using Shopify's billing records. It remembers the answer for up to 2 minutes so the page loads quickly. If a check fails, our server's error log records the store's myshopify.com address so we can fix the problem; Cloudflare, which runs our server, deletes these logs automatically within 7 days. We don't keep anything else. Shopify's own records of installs and charges are covered by Shopify's privacy policy.
To apply the Free plan's limit, the app's admin page counts the store's active products and checks whether the app embed is switched on in the live theme. These checks run in the Shopify admin; nothing from them is sent to or kept on our servers.
Because we hold no customer data, there's nothing to export or delete for customer data requests. When a merchant uninstalls the app, Shopify removes the app's settings from the store.
Questions: support@directwebdesigns.com